Likee Launches Its Operations In Pakistan On 1M Downloads

Laal Apple
4 min readDec 8, 2020

Likee is the World’s Most Popular Short Video Creating App With Over 150M Monthly Worldwide Users. Now Likee launches its Operations in Pakistan with a Localized Version On Getting 1M Downloads In Pakistan.

What is Likee?

Likee is a Social Media Application that launched in 2017. This App is owned by Joyy Inc., which is China’s leading Social Media Application Company. Formerly known as, this company also operates Bigo & Huya, 2 Worldwide Famous Livestreaming Applications.

Features

Likee is a very smartly developed Short Video creation App. Likee allows users to create short videos, music videos, recreate scenes from hit movies and share funny moments with followers. Users can choose popular music, record a video, speed footage up, slow it down and add stickers, filters, and special effects to their video. The short-form (15-second) videos can be recorded or live-streamed, allowing for real-time interaction.

Content is user-generated, and the application has an interactive community that shares, likes and comments on videos. The app uses an artificial intelligence algorithm for precise content recommendations for its users. Users are typically generation Z, turning to the platform for self-expression and to follow entertaining Likee celebrities and influencers. after Likee launches its operations in Pakistan.

Popularity

As per the Analysis Done By SensorTower In December 2019, Likee stood at the 4th Position in The Category Of Overall Downloads. While In Individual Categories, Likee stood at 4th Position in Google Play Store Downloads While Was Not Included in the top 10 List Of App Store Downloads. This Survey Was Done In Non-Game Category & Local Chinese App Stores were Not Involved in the list.

Here Is The Pictorial Representation Of The Polls Done By SensorTower:

Likee Launches Its Operations In Pakistan

As we know that Likee launches its operations in Pakistan but The Launch of this versatile Video-Creating App wasn’t a hasty decision rather it was a timely step taken while considering the Uptrending Internet Market Of Pakistan. Today, there are 76.38M Internet Users Alone In Pakistan & surprisingly this number just added an 11M Users in Only 1 Previous Year. Out Of These 76M Users, 37M are actively using Social Media according To A Report. These Statistics also Tell Us that out of all these Internet Consumers in Pakistan, 73% are active on Video-Streaming Platforms like Youtube, Vimeo, Dailymotion, Tiktok & OfCourse Likee. So basically investing In Video-streaming Platform was a Nice Idea For Likee as Likee launches its operations in Pakistan On 1 Million Downloads

Operational Plans

The Likee Platform now plans to employ resources in the channel sales development, content operations, brand safety teams, and influencer talent management spheres & all these sectors will soon be made functional in Pakistan.

Conclusion

Definitely, the short video platform is the most popular and fast-growing industry around the world only in the past three years. In 2019, the total user number of short video APPs are over 9 billion around the world, which generates over 2,000 billion industry only in one country. Short video applications have stepped into popular imagination with a clear and simple promise — you bring the creativity; they provide the technical ability. The short video platform is besides a happy centre of the youth. However, it is a production tool for many talents. With filters, effects, and so many additional editing capabilities built into the app itself, a career as a video content creator suddenly became a viable opportunity for many millions more.

Likee enjoys its position as Likee launches its operations in Pakistan in the region as one of the top short video platforms, providing the users with the opportunity to test the potential in an engaging and immersive environment. Innovation is at the core of the app’s philosophy, helping the youth give their talent a shot.

This Article Originally Appeared at Laal Apple, HERE

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